MoveBurnBuild

Project Overview

MoveBurnBuild is a mobile-first fitness and nutrition platform that helps people train, eat better and track their progress — all from their phone. It combines video workout programs, a recipe catalog, personalized meal plans and progress tracking in one installable app.

Client Goals

The client wanted a consumer-grade experience that makes members feel supported from day one: a smooth onboarding, a program that adapts to each profile (goals, age, equipment), and a simple, trustworthy subscription — without billing surprises.

Our Solution

• Personalized experience: a guided onboarding instantly generates tailored training and nutrition recommendations.
• Everything in one app: video programs, recipes, weekly meal plans and shopping lists, progress photos and measurements.
• Simple, reliable subscriptions: clear recurring plans, smooth upgrades and no double charges.
• Optional human coaching: a built-in coach keeps members accountable through direct messaging.
• Dedicated admin back-office: a private panel powers content, campaigns and subscription management.

Key Features

• Video workout programs with filters by goal, age, level and equipment
• Recipe catalog with favorites and step validation
• Automatic weekly meal plan generation with nutrition and shopping list
• Progress tracking: measurements and transformation photos
• Notifications (daily training reminders)
• Subscription management with promotions and upgrades
• Coaching add-on
• Installable PWA available in 5 languages

Results & Impact

• Member retention: personalized plans and daily reminders keep users engaged week after week.
• Trustworthy billing: clear recurring plans and smooth upgrades with zero double-charging incidents.
• Scale-ready: 5 languages and an installable mobile experience, ready to grow across markets.